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Social Media Users Apt to Support Causes
by Ashley High A recent study by Anderson Analytics reported that Internet users who are belong to a social media site are four times more verbal about products and services than those who do not belong to a networking site. Over half of social media site users have identified themselves with a brand, product, or service. In short, individuals involved in social media are more likely to engage with a cause.
This study also gives demographics and psychographic summaries of Facebook, MySpace, Twitter, and LinkedIn users. Some interesting statistics include facts like 20% of Twitter users have their own blog which they use to promote social causes; 60% of the online world is involved in a social network; and many adults (ages 34-54) are using Facebook.
Where is your organization in the social media world? What are you doing to engage with potential supporters online?
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