Chronicle of Philanthropy recently hosted a live Internet discussion with two on-line marketing professionals, Beth Kanter and Jonathon Colman. Through this on-line discussions, organizations were given the chance to ask questions about promoting their organization through on-line tools. Many valuable pieces of information were given through this discussion.

The transcript of the chat is available at http://philanthropy.com/live/2008/07/tight_budget/ Many ideas were addressed like promoting with a Facebook page, search engine optimization (SEO), blogging tips, social networking options, and more.

Non-profit organizations looking to expand their visibility through on-line tools should read this discussion.